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The Facebook Dilemma | Interview Of Guy Rosen: Facebook VP Of Product Management

Guy Rosen has served as the vice president of product management at Facebook since 2013. This is the transcript of an interview with Frontline’s James Jacoby conducted on September 5, 2018. It has been edited in parts for clarity and length. Bring me back to the moment when you’re basically

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6 Brand Ethos To Improve Your Performance Amid Disruption: Not Just Survive But Thrive

Strategic agility is the ability to improve performance – not just survive but thrive – amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from their strategic plan and adapt to the changing environment. The authors identified three distinct ways they did this: First, they were

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The Agility And Resilience Of Digital Transformation: The Pandemic Has Shown Us, “Future-Proof The Business” Is Need Of The Hour

After a year of disruption and unexpectedly rapid transformation, CEOs are reassessing mindsets as well as business operations, aiming for both agility and resilience as they look to the months ahead. Introduction: Adapting To Disruption When I speak with CEOs, they leave no doubt that they have been thrown into

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Analysis Of AI’s Humanity Potential: Can AI Help Us To Select And Give More Thoughtful Gifts?

The Ex-Machina Hollywood prophecies are not something we remember with fond feelings. At the rate at which Artificial Intelligence is growing, many have a foreboding of a time in the not-too-distant future when we will be dominated by a cold, emotionless fleet of AI-powered robots. For many people, this has

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The Future Of Farming: Drones, Robots, And Super Sperm

The future of farming: Driverless tractors, drones and robots. How is the agriculture industry changing as digital technology develops? Unmanned tractors controlled via GPS; drones that kill vermin in the fields from above; and highly efficient bull sperm used to produce genetically optimized calves. This is not science fiction. It’s

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Martech Is Transforming Advertising, Content Marketing And Sales Management – But Be Cautious Of Its Pitfall

The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t

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How To Avoid Exploiting Customers’ Behavioral Biases: Make Sure Your Digital Design Functions Are In The Best Interests Of Users

Executives must play a proactive role in making sure their digital design functions in the best interests of users. Doing so has the potential to give companies a deeper and more positive relationship with its customers. Brands that design their sites to exploit consumer behavioral bias (or those that fail

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How Management Will Be Changed By The Most Impactful Information Technology Of Our Time: Cloud Computing

Cloud computing is changing how products are designed; enabling closer collaboration between the corporate IT department and other business units, including sales, finance and forecasting; and fostering more customer interaction, even to a point of jointly developing products with their consumers. In particular, new ways of writing and deploying software

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Hackers Are Creating Significant Cybersecurity Challenges As Ransomware Went Wild

Ransomware is on a rampage targeting industry and organizations. It is also and creating significant cybersecurity challenges. Ransomware is a type of malware cyber-attack where key files are encrypted encryption by hackers that renders data inaccessible to the victim. It is a criminal extortion tool and after an attack has

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The Spy In Your Phone: Because Every System Can Be Hacked – Detail Story About How Pegasus Works

In mid-2020, a mobile phone belonging to an Al Jazeera Arabic investigative team was hacked. Over the next few months, reporter Tamer Almisshal and the Canadian research group Citizen Lab investigated Pegasus, the sophisticated spyware used. Pegasus is manufactured by an Israeli technology company called the NSO Group and is

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Is Your Marketing AI Failing You? May Be You Are Not Asking The Right Questions

Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of being

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How To Create AI And Machine Learning Driven Marketing Strategy Which Has Greatest Potential To Create Value

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and

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