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Author: Snowdrop Solution

Corporate Branding

How To Reach Consumers Who Are Not Willing To Spend

7 min read

The global retail industry is experiencing an unprecedented crisis in the wake of Covid-19. Consumers are staying home and tightening their spending as they face uncertainties related to their health, wealth, and jobs.

This physical and psychological hunkering down is hitting retailers hard, as U.S. retail sales dropped a historic 8.7% in March, and moving forward are expected to drop 20% (at least) according to the National Retail Federation. Retailers are in turn laying off staff and scrambling to understand their options. Where are the opportunities for retail marketers and how can they minimize losses?

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Corporate Branding Documentary

Brand Stories – The Future Of Branded Content | A Documentary

1 min read

During Brand Storytelling at Sundance 2016, we asked brand marketers and their agencies about the future of storytelling.

As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.

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Cloud Computing

The Van Westendorp Pricing Model – How To Price Your Product

8 min read

Your business is preparing to launch a brand new product into the market. The product has been built and refined through many iterations, and now you are ready to ship it to customers. Only one question remains: what price should you charge for your product?

In this article, we analyze Van Westendorp’s Price Sensitivity Model, a data-driven pricing model that uses survey data to determine customers’ willingness to pay for your product. This article details how the Van Westendorp model works, why it addresses shortcomings in current pricing conventions that many businesses use, and what its limitations are.

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Cloud Computing Internet of Things

Valuable Statistics Of Customer Experience For 2020

5 min read

Even in the midst of a global pandemic, there is one thing that’s for sure: people still want to be treated well. This concept is at the core of customer experience – the simple idea of people wanting to feel seen, known, and appreciated by the companies they’re buying from. Even as many companies seek to temporarily halt production of certain items or close their doors to dine-in patrons, they’re finding themselves in a weird place: wanting to stay top-of-mind for customers amidst potential closures, and not wanting to stir anxiety or fear while they do it. In fact, according to a June 2020 survey (1) performed by our team at Futurum Research, which talked to 330 companies in North America and Europe, 57% said their entire business model needed to reconsidered in the wake of COVID-19. Let’s just say that things are about to get a whole lot more competitive and CX may be the thing that keeps you in business.

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Corporate Branding

How To Brand Educational Institute To Drive Successful Enrolment

5 min read

Not too long ago, Educational Institute didn’t have much need for a strong brand. But as the market for funding, recognition, academic talent and even student recruitment has started to heat up, the need has become critical. A strong brand and message can easily convert to higher enrollment, but with the current approach to education branding, it’s easy to see where many Educational Institute fall short. To build a stronger brand and improve student retention, follow these steps to develop a stronger brand and message.

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Corporate Branding Documentary

Brand Stories – The Return On Investment | A Documentary

1 min read

As brands move away from interruptive messages and invest in content that people will find value in, they must demonstrate an ROI on that content. As this episode reveals, metrics for brand storytelling are less than established and far from standardized, but we’re getting there. Check out how major brands are approaching the metrics of storytelling.

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Artificial Intelligence

Fully Automated Luxury Capitalism And Artificial Intelligence

13 min read

In the future, machines will replace humans in jobs. This is not controversial: it’s what machines have done since well before the start of the industrial revolution. Petrol pump attendants were replaced by automated pumps, secretaries were replaced by Microsoft Office. This is what economists call the substitutive effect of automation: humans are substituted in jobs by machines.

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Artificial Intelligence

AI Manufacturing Startup Drishti Raises $25 Million To Go Global

4 min read

Try to think of the top manufacturing startups today, and you might struggle to name one. While some companies leverage manufacturing to achieve futuristic ideas such as redesigning living organisms or colonizing Mars, few have turned their attention to the heart of the process: factory floors. “Manufacturing is the most unsexy space for anybody to be in,” admits Prasad Akella. “It takes deep conviction on the investors’ part to want to put money in this space. Silicon Valley has walked away from manufacturing for the last 20 to 25 years.”

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Corporate Branding

Why Brands Lose Their Way : The Dangers Of Inconsistent Branding

16 min read

A brand is a constantly-evolving entity. Your brand strategy should not only highlight your company’s identity today, but how you plan to evolve in the future in the pursuit of your unique vision. Of course, just because your brand shouldn’t remain static, doesn’t mean that it should be constantly changing either. After all, the more your identity changes, the more confused your customers will become.

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Documentary Social Media Marketing

Brand Stories – The Power Of Influencers | A Documentary

1 min read

One way advertisers must shift their strategy is to partner with creators whose influence can help promote their brand. Brands are really just beginning to figure this out, and the whole business of influencer marketing is just taking form. This chapter of our docu-series explores how brands can and should work with influencers. We take a close look at the challenges in doing so. Check it out!

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Artificial Intelligence Cloud Computing

Top Ten Data Analytics And Business Intelligence Platforms In 2020

6 min read

As we start a new decade, the top trends for business analytics platforms are cloud, artificial intelligence, automation, on-device (edge) analytics, and augmentation. Cloud ecosystems empowered with AI have matured greatly in recent years. Smart, augmented prediction and decision-making tools are at a stage where they are ready to be deployed across organizations, from the boardroom to the shop floor. The challenge is making sure your business is ready to use them.

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Artificial Intelligence

Future Companies As Result Of Automation And AI

5 min read

Covid-19 has forced business leaders to accept that automation will arrive earlier than expected. It is therefore timely, albeit in less-than-positive circumstances, to look at which type of companies will, and will not, thrive in the future. Many articles about Artificial Intelligence (AI) have sensationalized the effect of automation as the grim reaper of jobs. However, it will not be jobs that will be automated, but rather tasks within those jobs – in fact any tasks that can be put into a process. The success of companies in the future will depend upon their willingness to find those tasks that can be automated.

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