What Is Product Positioning And How To Use It To Improve Marketing

As a small business or entrepreneur, you know how much work it takes to market your products and services to the right people. Digital marketing, content marketing, and social media marketing are all huge parts of the process. But none of them will work to your advantage without the right dose of product positioning.

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The Role of Digital Technology in Marketing and Branding

In this interview, Ricardo Arias-Nath discusses the changing roles of CMOs; the influence of digital and social on branding; how marketing is used in B2B distribution channels; marketing analytics; career transitioning from sales to marketing; developing brands with a defined purpose; the future of marketing with respect to predictive artificial intelligence and share of algorithm; and the potential for CMOs to transition to CEO / CDO.

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Why An Emoji Is Worth A Thousand Words In Customer Service

As customer service has moved at a rapid pace toward digital channels in place of the telephone, consumers are using more than just words to express their compliments and complaints. More and more, they are using emojis – just as if they were texting to a friend. Digital customer service

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Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending

The success of DTC companies stems from their development of improved approaches for connecting with their customers, as demonstrated by two new Forrester reports: “Changing Expectations Fuel Direct-To-Consumer Disruption” and “To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy.” These approaches are part of what Forrester calls a “direct-to-value (DTV)” strategy.

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