Take a moment to think about all the iconic brands you know today. You might imagine companies like Apple, McDonald’s, Coca-Cola, or Starbucks. However, as you draw each of these business names into focus, the chances are that you’ll see something else too: their logo.
Category: Corporate Branding
Corporate branding can be defined as the process to maintain, continue and create a positive corporate reputation and associations using the power of a brand, which in return is a promise to. the stakeholder and consumer in particular at which the brand has formed a set of perceptions.
Website Audit – What, When, Why And How
The problem is that many businesses assume online presence is a “set it and forget it” concept. They spend the money on getting their website designed and hosted, then kick back and wait for the traffic to roll in. Unfortunately, few things in life are that simple, and as times continue to change, there are countless reasons why your website might need an upgrade.
What Is Brand Photography And How To Use Photography To Build Your Brand
Brand photography will include everything from the pictures on your marketing materials, to the images on your product pages, and even your staff headshots. Done correctly, bespoke photography can complement your brand identity, and enhance recognition to the point where people recognise you based on just the visual elements of a picture.
What Is Social Media Advocacy And How To Integrate It Into Your Marketing Strategy
The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or product. In other words, instead of you telling your audience how amazing you are, you ask your customers to sing your praises for you.
Branding A Charity – What, Why And How
A brand is just an identity. It’s how you define yourself to your target audience and begin building the affinity that turns people into dedicated advocates and donators. A brand is something that all groups have, regardless of whether you actively invest in it or not. The act of charity branding merely allows you to have some control over how people see your organisation.
What Is Keyword Cannibalization In SEO And How To Avoid It?
Search engine optimization is probably one of the biggest concerns companies have to face in the modern world. In an environment where most of your customers have already ‘gone digital’, SEO helps to get your business in front of the right people at the right time. After all, Google receives around 67,000 searches per second, every day. That’s a lot of opportunities to engage your target audience.
What Is Brand Equity And How To Create Brand Equity
Today, you can’t just tell your customers how amazing your company is and expect them to take your word for it. Organizations are defined by the perceptions and opinions of their customers – whether it’s a review on a niche forum or a message on social media.
Brands Without Borders: Building Great Global Brand
In this age of limitless expansion, ambitious business owners know that conquering a local market is just the beginning. The real goal for many aspiring companies is to achieve worldwide domination through a comprehensive global branding strategy.
So, how do you go global? Like any significant brand-building campaign, a global strategy requires care, focus and careful planning. Here’s your guide to creating the ultimate expansion strategy.
What Is The Brand Ethos? How Do You Define The Heart And Soul Of Your Brand?
Today’s companies must differentiate themselves if they want to remain competitive in today’s marketplace. However, it’s no longer enough to have the best prices, or even the most effective products to help you stand out. Today’s market leaders need to create the right feeling in their audience through emotional, personality-focused campaigns.
Why Your Brand Need A Social Media Marketing Strategy
The truth is that there’s more to a social media marketing strategy than posting content on a platform and waiting for the results to roll in. You need to consider your audience, whether you’re using the right platform, how you’re representing your brand, and whether your tone matches the audience. You need to consider consistency, schedule, and the combination of value-oriented and branded content.
The Future Of Marketing? Where Does Audio Fit In?
In the past, marketers have given audio a respectable nod because of the outgrowth of smart speakers and smart assistants. They assumed that voice-activated shopping would be a huge hit, bringing value back to the spoken word. Unfortunately – that hasn’t happened. In fact, research shows voice shopping has dropped from 43% down to 24% over the past year. So, if audio isn’t going to make companies money through shopping, how will it? Truthfully – lots of ways. Most of them aren’t that different than how they used to make money – through ads on the radio. But others, when intertwined with other emerging media, also show promise. The following are my top picks for ways audio marketing will take off in the next decade.
Vertical Marketing System And It’s Pros And Cons
Choosing a vertical marketing system means that you decide to focus on a very narrow and specific market. Some organisations eventually decide to target multiple different “connected” verticals. For instance, that Harley Davidson store might begin to sell parts from a few other select manufacturers too. Other businesses stick strategically to one, small audience, identifying themselves as the go-to specialist in their field.
