During the first two months of the Covid-19 pandemic, enterprise spending on social media increased 74%, from 13% of marketing budgets in February 2020 to 23% in May 2020. This spike, reported in a special Covid-19 edition of The CMO Survey, represents a historic high for social media spending since
Author: Snowdrop Solution
The Art of Design | Paula Scher | Documentary
Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. Graphic designer Paula
In Time Of Challenges How Martech Is Driven By Automation, AI And Analytics
Marketing teams have been struggling for years to adjust to their changing roles amid digital transformation. This year, they’ve added a global pandemic, layoffs, and budget cuts to the ever-changing marketplace. Whereas just a few months ago, many were arguing whether CMOs are even relevant post-digital transformation, marketing teams are
An Interview With Cheryl Ingstad, Director, AI And Technology Office At U.S. Department Of Energy
Among the many departments and agencies within the United States federal government, the US Department of Energy (DOE) stands out as one of the most science, technology, and innovation-focused. This should come as little surprise to those who know the DOE’s storied history with its breakthrough labs, world-leading research institutions,
Amazon Empire: The Rise and Reign of Jeff Bezos | FRONTLINE Documentary
An inside look at how Amazon CEO Jeff Bezos built one of the largest and most influential economic forces in the world – and the cost of Amazon’s convenience. Jeff Bezos is not only the richest man in the world, he has built a business that is without precedent in
Social Media Mistakes And How To Avoid Them
To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your brand, they
The Psychology Of Digital Marketing | Keynote By Rory Sutherland
The average consumer is bombarded by as many as 10,000 marketing messages a day. From print and TV commercials to billboards, brand labels, Facebook and Google ads, signage, emails, mobile ads, and product placement – the volume of messages, touchpoints, and channels fighting for attention has never been greater. Network
Why Companies Should Have AI Literate CEOs And Board Of Directors
You cannot escape the everyday realities of Artificial Intelligence (AI). All Fortune 1000 business leaders in diverse industries have AI focused initiatives well underway. Global companies in both enterprise and mid-markets are rapidly innovating to grow new revenues, increase profits, and discover new value in product and service offerings via
Translating Mobile Networks From Smart To Genius – 5G And Machine Learning
5G is ushering in a new breed of “genius” networks to deal with the increased levels of complexity, prediction and real time decision making that is required to deliver the performance gains promised not just in enhanced mobile broadband applications but also in IoT and mission critical use cases. At
Game Changers | Building The Facebook Empire – Mark Zuckerberg
Bloomberg’s “Game Changers” goes from Harvard dorm rooms to NASDAQ trading floors to reveal the Facebook CEO’s sheer and sometimes stubborn determination. An original documentary series, Bloomberg Television’s “Game Changers” provides a compelling look at the business leaders and entrepreneurs who climbed to the top of their fields and changed
What Is Indirect Marketing? The Subtle Approach To Sensational Advertising
Want to be successful in today’s competitive marketplace? You’re going to need a lot more than just a great website and logo. While brand assets like your website and product pages are valuable, you’ll also need a reliable way to attract your target audience to your site too. That’s where
The Brand Mapping Strategy – Talk By Karen Tiber Leland
Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business, and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into
